3 Tips To Turn Potential Client Into Confident Customer

Tips for a Successful First Meeting with a New Client

You spent the money, you put in the hours, and finally, all of your marketing efforts paying off. The list of new potential clients is growing! So, how do you seal the deal? Here are 3 tips on how to turn that potential client into a faithful customer.

 

early bird

 

The early bird gets the worm. Don’t be late!
This first one seems pretty obvious, but you’d be surprised at how often it happens. From time to time, emergencies come up or kids need to be picked up from school and, out of nowhere, you’re late for your own meeting. Nothing speaks louder about your company than the way that you present yourself, and if you can’t manage to be on time, then what can you do? The best way to sidestep the unpredictable setbacks is to make sure that you are overly prepared for your meeting as early as possible.

Don't forget to plan your meetings earlier in the day.  Meeting before mid day means you are meeting with someone who is fresh and free of the days trials and tribulations.  Meeting with someone who is not weighed down with the days work is much more open minded than that of someone who is at the end of a long business day.

research

Do your research
You’ve spoken with this client a time or two on the phone, and you have a general idea about what kind of service that they’re looking for. Instead of giving them the same old routine sales pitch, it’s always beneficial to do as much as you can to cater to exactly what they’re looking for. Do your research. See if there are any ways that you can adjust your services to fit their needs perfectly! The client will appreciate you going out of your way for them, and they will trust that you have their best interests in mind.

 

Promise

Never promise more than you can give.
The meeting is going well! Closing statements are coming up quick and you’re hoping to get that deal-sealing handshake. The most tempting thing to do at this point is to sell them by any means possible. Resist the temptation! Although it is extremely enticing to close the agreement by tacking on an inviting offer, the backlash of that decision can be harmful. By promising something to a client that you either can’t give, or won’t be able to provide them further in the future, you are compromising the relationship with them. It’s best to stick with the plan and maintain the reliable reputation you’ve worked so hard to build.


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